Starting with the premise that ‘You can only manage what you measure’, Winning Measures has adopted a Balanced Scorecard approach to provide fact based insight on your company’s competitiveness performance against international norms.

The Balanced Scorecard approach to strategic management was developed in the early 1990s. It provides a clear indication as to what companies should measure to ‘balance’ the financial perspective (which was already comprehensively measured), with other aspects of business performance.  The Balanced Scorecard management system enables organisations to clarify their vision and strategy, and translate them into action.  It provides feedback around both the internal business processes and external outcomes to continuously improve strategic performance and results, looking at the financial, Internal Processes, Customer, and Learning & Growth perspectives).

Financial Perspective:
The financial perspective indicates the key performance results of your company. The results show how effective your choice of strategy has been at impacting your company’s performance and provides the backdrop against which the other perspectives should be considered. When looking at these results, it is important to remember that they are outcomes or effects of something else. You can’t influence these things directly. This report will lead you to consider what practices exist within your business – the causes – that are either contributing to or detracting from your performance.

Customer Perspective
This section allows you to consider your performance in terms of customer loyalty and satisfaction and will help you to determine how your customer service practices are either helping or hindering company performance.

Process Perspective
Internal processes are critical in achieving business goals, this section looks at how much your business is investing for the future, how innovative it is, how well you are managing suppliers and if you are a manufacturing company, how efficiently you are managing your manufacturing processes.

Learning & Growth Perspective
This section considers the company’s drive for learning and growth, it is usually the case that practice in this area influences performance in the other perspectives. The results here will reflect how you manage your people and how you structure your company. They also show people productivity and people satisfaction and provide an understanding as to how much your people are contributing to the achievement of your vision and goals

This benchmarking tool uses carefully selected measures to provide a balanced view of your performance to determine those practices that are contributing to superior performance and those that are not. ‘You can’t improve what you don’t measure’.

Through this assessment, you will be able to judge the areas where you are relatively strong or weak, and you will also be able to make connections between ‘causes’ and ‘effects’, e.g. it will help answer key questions such as ‘does our R&D expenditure result in higher levels of innovation?’.

Winning Measures Report

The report provides the basis for a strategic review of your company, to support the setting of business goals, developing and validating business strategies, and prioritising actions.

It compares your performance with your chosen sample of companies. The results are presented graphically (Ratio Graphs) through the balanced score perspective, covering the financial, customer, internal processes and learning & growth aspects, to provide a view of your company performance. The results for each ratio show the relative position of your company – against the chosen sample – indicating areas of relative strength or weakness.

Ratio graphs
The ratio graphs contain both graphical and statistical representation of your benchmarking results. The results are shown in percentiles and the length of the horizontal bar graph indicates your performance against the chosen sample size. Each of the ratios is listed in the main column to the left, with their corresponding values being € (EUR), # (number) or % (percentage), as appropriate.

Relative: The figure expresses your performance against the selected sample, i.e. your relative is calculated as a percentage score given your position in the database.

Your actual: This is the actual calculation resulting from the input data provided for each of the measures.

Statistical results: The figures that appear in the ‘weakest’ and ‘strongest’ columns represent the 5th and 95th percentile results achieved by businesses within the sample group size. The ‘weak’ and ‘strong’ values represent the results achieved by the 25th and 75th percentile businesses respectively. The ‘average’ result represents the median point of scores within the group.

The Winning Measures Benchmark system is applicable to both manufacturing and non-manufacturing companies.

How the Process Works

Company data is collected and validated by the approved benchmark facilitator, it is entered on the system & a report is generated. The report provides the basis for the company and the company advisor to complete a strategic review, to support the setting of business goals, developing and validating business strategies, and implementing a prioritised action plan of improvement activity to address the shortcomings identified. After an appropriate time period during which the improved performance is expected to be realised (12, 18 or 24 months), the process can be repeated as part of a continuous improvement cycle of activities.

Winning Measures Benchmark Criteria

Competitiveness comparisons can be made using the following benchmark criteria or a combination thereof.

  • Employees numbers
  • Turnover (EUR K)
  • Business area(s)
  • NACE code(s)
  • Country (s)
  • Region (s)

Confidentiality Guarantee:
All data is treated with the strictest of confidence & is held anonymously on the Winning Measures Database.

The scope of the benchmark exercise can be customised to a preferred selection of the available ratios, for the manufacturing companies there is a full complement of 69 ratios and for the non-manufacturing companies a full complement of 56 ratios.

Winning Measures Input Data and Sample Reports

Winning Measures Input Data

The data is collected under the scorecard headings Finance, Customer, Process (& Manufacturing Process), Learning & Growth, if a customised report is required the list will be tailored accordingly.

Winning Measures Sample Reports