Ireland’s leading food and drink companies to be recognised at Bord Bia’s industry awards

Branding Award

The companies shortlisted for this award have demonstrated that they have differentiated themselves from competitors by using creative marketing communications, consumer insight and understanding to develop brand strategies ensuring long term success.

The shortlist includes: Britvic Ireland (Club Orange); Diageo (Baileys); The Shed Distillery of PJ Rigney (Drumshanbo Gunpowder Irish Gin); and The Happy Pear.

Digital Marketing Award

The companies shortlisted for this award have shown how the imaginative use of digital platforms, either on their own or in conjunction with traditional media, can strengthen brand performance and enhance the profitability of the company.

The shortlist in this category includes: The Little Milk Company; Glanbia Ireland; Flahavans; and The Happy Pear.

Entrepreneurial Award

This award recognises individuals or companies who have shown true entrepreneurial flair. It rewards commitment, leadership and self-belief, either to create a new and successful business, or to radically improve, or turn around, the performance of an existing one.

The shortlist includes: Glenilen Farm; Gallaghers Bakery; and Stonewell Cider.

Export Award

This award recognises the outstanding achievement of Irish food and drink companies who continue to grow their business based on strategic planning, consumer insight and effective use of resources in overseas markets.

The shortlist is divided into two distinct categories and includes the following smaller companies, Silver Hill Foods; The Little Milk Company; Butlers Chocolates; and Good4U and larger companies, Green Isle Foods; Kerry Group; Dawn Meats; and ABP Food Group.

Innovation Award

The companies shortlisted for this award have demonstrated that they are thinking ahead and proactively tracking the changing consumer landscape to develop original products and deliver solutions to meet ever-evolving consumer needs.

The shortlist includes: Pip & Pear; Glanbia Ireland; Wicklow Way Wines; and ABP Food Group.

Sustainability Award

The Sustainability Award recognises companies that have planned and executed significant sustainability commitments in relation to sourcing, resource efficiency, health & nutrition and contributions to their local community.

The shortlist includes: ABP Food Group; Heineken Ireland; Boortmalt; Kerry Group; and Dawn Meats.

An additional sustainability award will be announced for one of the following companies who have demonstrated outstanding impact from a specific project.

These include: Sam Dennigan; Monaghan Mushrooms; and Butlers Chocolate.

The overall award winners in each category will be announced at a Gala Luncheon at the RDS Concert Hall on Wednesday, 29th November 2017.

Source: Bord Bia