The potential of adopting innovative business models on a large scale has been highlighted by the latest series of case studies from REBus, published today.

To date, REBus, an EU Life+ funded partnership project*, has published 25 case studies from organisations in the UK and Netherlands testing a methodology that enables them to transform their strategies to profitable, resilient and more resource efficient business models (REBMs). In total 35 different organisations have been benefiting from the expertise, advice and support of the pioneering business pilot project over the last two years – including Naturalmat, Po-zu, and Samsung UK whose case studies have now been added to the REBus website.

For Naturalmat, the economic and environmental benefits of their REBus pilot are clear to see. Naturalmat utilises local, 100% biodegradable materials wherever possible to manufacture natural, chemical-free mattresses by hand. Helped by REBus, the company developed a range of new service offerings and product design for circularity. For example, the mattresses have been re-designed to incorporate material that make them easier to dismantle at the end of life, and customers are offered a take-back service that allows mattresses to be safely recycled. The new initiatives are estimated to generate additional income of £35,000 whilst delivering 81 tonnes of material for recycling and 89 tonnes for re-use.

Such encouraging results from REBus are indicative of what could be achieved if REBMs were implemented more widely according to WRAP. Indeed, the recent Extrapolating resource efficient business model potential across Europe report outlines how large-scale adoption of the sort of business models, which have been piloted throughout the course of the REBus project, could deliver substantial economic and environmental benefits.

Steve Creed, Director of Business Programmes at WRAP, the lead partner on the REBus project, said: “What we are seeing from the REBus pilot projects like Naturalmat is a clear business case for resource efficient business models as well as huge environmental benefits. If you scale this kind of circular activity up across Europe, our extrapolation work suggests an additional £282 billion GVA could be generated, along with a reduction in raw material demand of up to 185 million tonnes, and a reduction of greenhouse gas emissions by up to 155 million tonnes by 2030.”

Download Press Release Innovative business pilots provide snapshot of what could be achieved on a large scale

Source: REBus news

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