Competitiveness Benchmark, measuring company competitiveness

A Competitiveness Benchmark will:

• Measure a company’s performance compared to its competition
• Identify strengths and weaknesses of the company
• Be a springboard for improving competitiveness & growing the business


To improve a company’s competitive position and help target business areas for further improvement, in order to deliver best in class products or services.

Benefits for the Company:

  • it measures a company against its local and international competition.
  • it relates practices in place to company performance and rates it against competition.
  • it shows how a company compares on profitability, sales, productivity, relationships with customers and suppliers, staff, innovation, investment in the future and manufacturing and service processes.

How is it carried out?

It is a three-stage process, with the assistance of a trained facilitator:

  1.  Filling out the numerical data in the Winning Measures questionnaire.
  2. Answering the multi-choice questions in the Probe & Marketing questionnaires.
  3. Reviewing the feedback report.

What are the outcomes?

The feedback report establishes the company’s competitiveness against international standards/companies.
It includes a summary of the company’s strengths and weaknesses under six business areas.

  1.  Strategy and Productivity
  2. Finance
  3. Marketing
  4. Operations
  5. Innovation
  6. Human Resources

Company Commitment/Cost

The time commitment required by the company is as follows:

  • The company gathers the quantitative (mainly financial) inputs (2hrs).
  • 3 hours facilitation process with a cross section of the employees (managers & staff, usually 3-5 people) to make the qualitative inputs with a trained facilitator.
  • The feedback will take 1.5 hours and will include a discussion on – Where to from here and how best to address the weaknesses and achieve the goal of improved performance?
  • The total fee paid directly to the facilitator on receipt of a final profile is €1800.

For further information contact:

Your IDA Project Executive or Sinead Coffey, IDA Executive at +353 51 357 844