The Marketing Health Check has been designed to give companies a measure of their marketing efforts. It looks at what they are doing well and where improvements can be made. It establishes a correlation between your marketing practices and marketing performance. Research shows that good practice leads to good performance.
This questionnaire has been strongly influenced by the marketing module of Benchmark Index benchmarking system which was run by the Department of Trade and Industry (DTI) in the UK. We acknowledge the generosity of the DTI in facilitating us in accessing and using this system as a foundation for the Enterprise Ireland marketing questionnaire.
There are four main elements to the questionnaire. The first three look at the marketing practices and the fourth looks at the resultant performance.
The four main elements are:
- Customers, Competition and Strategy
- Marketing and Branding
- New Products and Development Process
- Marketing Results