It was announced today that the six ambitious companies who were selected in June to take part in The Thrive Project, an initiative created by Coca-Cola in partnership with Enterprise Ireland, made their way over to London this week for a special two-day Marketing Innovation and Strategy masterclass.The masterclass, hosted between Coca-Cola GB Headquarters and the Enterprise Ireland office in London, gave the participants the opportunity to meet experts on marketing, digital communications, innovation, consumer insights and social media strategies.‘The Thrive Project’ is designed to provide the founders with the insights, expertise and innovative ideas on branding, packaging and marketing from some of Coca-Cola’s global experts which will help fuel the companies’ growth for the future. It is part of a six month programme developed to inspire and support ambition amongst some of Ireland’s fastest growing food and drink start-ups.

The six companies were given an overview of Coca-Cola’s innovation and marketing strategyas well as a preview of some of their new product launches. The day also consisted of strategy sessions from Coca-Cola experts in the areas of media planning, digital marketing, social media, research and consumer trends.

The Coca-Cola experts shared their experience, expertise and mistakes so that the entrepreneurs could take as much of the information as possible and apply it to their own businesses.

Day two took the group on a study visits to see the latest trends in health and wellness. They then made their way to the Enterprise Ireland London office where Holland & Barrett and a top London PR firm talked them through innovation and brand strategy.

Speaking this week, Orla Battersby from Enterprise Ireland said, “The Thrive Project is an initiative we are proud to get behind and we are delighted to partner with Coca-Cola for the second year in a row. Enterprise Ireland’s strategy is to support Irish businesses to build scale and expand their reach into international markets. The unique concept about this programme is that it combines Coca Cola’s market and global insights with Enterprise Ireland’s know-how in business development, allowing the entrepreneurs to gain invaluable knowledge on how to go about scaling businesses and operations.”

Marketing Director at Coca-Cola GB and Ireland, Aedamar Howlett added, “I am delighted that we are in a position to partner with Enterprise Ireland to give these six great start-up businesses a boost. We hope that the trip to London has been extremely beneficial to each company and that they have gone home inspired and even more motivated than before.”


Source: Business World